Post by Tchibo Romania

A year ago, we set out with a meaningful idea: to open the doors of the most remarkable heritage buildings and let a great cup of Davidoff coffee become the perfect pretext for dialogue, reflection and a journey into the past. Four Davidoff Café Heritage Moments chapters later, that idea has become something we're truly proud of. 🏛️☕ For this summer edition, we opened the gates of Casa Celibidache, a century-old villa in the heart of Bucharest's Armenian Quarter. Over 40 guests stepped into a world that felt untouched by time. Some lingered in the sunlit courtyard with a cold frappe in hand, others savoured a classic espresso while taking in the sculptural details and quiet elegance of a space. A special presence this edition was Ana Rubeli — cultural storyteller and founder of "Aici a Stat", whose guided tour brought the house's past to life, connecting the families who once shaped it to the people who filled it with energy again. For brands, that's an important reminder: people don't build emotional connections through products alone. They build them through meaningful moments that products help create. That's what Heritage Moments has been about from the very beginning. One year. Four editions. Countless memories created around a cup of coffee. ☕

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