Post by TCC Global

The TCC Loyalty Monitor finds that, while the US performs slightly above the global average for loyalty sentiment, it’s shoppers still don’t feel as loyal as many leading European markets. This is despite the US having one of the most advanced approaches to loyalty in the world. But the differences between these regions runs deeper, it’s a matter of culture. In many European markets, grocery retail plays a central role in family life, food rituals and shared experiences and loyalty strategies are designed around those moments. The challenge is that while these strategies drive participation, they don’t always build emotional connection. Adrienne Burns, our Head of Marketing for the North America, UK and Global Enablement spoke with Emily Crowe at Progressive Grocer to explore how retailers can use transformative rewards strategies to create these emotional connections with their customers. ⬇️ #RetailLoyalty #GroceryRetail #ShopperEngagement #RetailMedia #CustomerExperience #RetailInnovation

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