Post by TCC Global

With the Loyalty Monitor, TCC is redefining how retail loyalty is measured - through a more human lens. By going beyond transactional data to better understanding how loyal shoppers say they feel, the TCC Loyalty Monitor enables retailers to create strategies that better connect. Their research finds that engaging in loyalty membership programs does not equate to feeling emotionally loyal. Similarly, it showed shopper’s propensity to switch is high. When loyalty is executed with both behavior and emotion top of mind, it creates the kind of loyalty that makes people choose you - not just because you’re cheaper, but because they feel connected to your brand. Adrienne Burns, TCC’s Head of Marketing for the US, UK and Global Enablement, caught up with Emily Crowe at the Progressive Grocer to explore what this means for the US market. Find out more here: https://lnkd.in/e4H2maAr #RetailLoyalty #GroceryRetail #ShopperEngagement #RetailMedia #CustomerExperience #RetailInnovation