Post by TBWA\Worldwide

TBWA\Chiat\Day LA’s Janni Widerholm and Irina Kirvesmaki are rethinking how creative briefs are built. 👀 At Cannes Lions International Festival of Creativity, they’ll come together for a live experiment: the Creator-to-Creator Brief. Starting from a simple prompt, they’ll build a brief in real time on stage, shaped directly by creator instincts, not over-engineered mandates. No layers. No distance. Just brand intention meeting creative perspective as it happens. The session explores what changes when creators are brought into the process earlier, and how that shift can lead to more culturally resonant work. 🗣️ The Creator-to-Creator Brief. Built Live On Stage  📅 Tuesday 23 June  ⏰ 11:15–11:45  📍 Creators Stage, The Palais Find out more here: https://lnkd.in/ekhBAZ_D