Post by TBWA\Worldwide

Name: "I'm not AI. I'm a real guy." 🖐️ Meet James, the face (and hands) of Windhoek Beer's latest cam
Uploaded: 2026-07-15T11:30:09.997Z
Channel: TBWA\Worldwide
Description: "I'm not AI. I'm a real guy." 🖐️ Meet James, the face (and hands) of Windhoek Beer's latest campaign from TBWA\Hunt\Lascaris\Jhb. For over 100 years, Windhoek has been brewed with only barley,

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"I'm not AI. I'm a real guy." 🖐️ Meet James, the face (and hands) of Windhoek Beer's latest campaign from TBWA\Hunt\Lascaris\Jhb. For over 100 years, Windhoek has been brewed with only barley, hops and water - and nothing else. 100% Real beer made according to Reinheitsgebot purity standards. So, when it came time to choose a hand to hold the bottle, Windhoek wanted someone as real as what's inside it. Born with six fingers on each hand, James turns one of AI's most recognisable visual giveaways into a celebration of what's real. It's more than a clever creative twist. Alongside the campaign, Windhoek has pledged never to use AI-generated imagery of humans or its beer products in its advertising. 100% Real beer. 100% Real people. 🔗 https://lnkd.in/edB3SbYd TBWA\ South Africa

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