Post by TBWA\Worldwide

“For TBWA, Cannes is about being inspired by the power of creativity and partnership - the work that has us all in awe is usually the product of an agency and client union that enjoys a foundation of trust and shared ambition.”    Campaign US brought together agency leaders to ask them how they how they get the most out of the Cannes Lions International Festival of Creativity.     Our Global CEO Erin Riley shared: “It is spending time with our client partners, but not doing meetings we could do at home, rather going deep on the work or perspectives that will push forward the work.     “We’re also seeking out ‘disruptors.’ There is so much content that feels polite, recycled, and beige. We want to hear from the provocateurs. Not the ones peddling a doomsday narrative, but the ones with a fresh, hot take. The people challenging the unhelpful conventions of our industry and inspiring us to be more expansive and radical in the face of change.” 👏     🔗 Read more https://lnkd.in/efzXMJ_Y