Post by TBWA\Raad

Our Chief Creative Officer, Derek Green, joined ACT Responsible's MyACT community for a conversation on the role creativity can play in bringing overlooked human rights issues back into the spotlight. Held at Cannes Lions International Festival of Creativity, the session explored how powerful ideas can expose injustice, raise awareness, drive accountability, and ensure critical humanitarian issues remain part of the public conversation. Speaking about TBWA\RAAD's Laws Under Attack campaign for the ICRC, Derek reinforced our industry's responsibility to use creativity not only to communicate, but also to inform, advocate, and inspire action. Thank you to Act Responsible's team for creating space for this important conversation. Watch the full replay: https://lnkd.in/eN8v-54g