Post by Tavant

The future of advertising isn’t just about targeting. It’s about operationalizing context at scale.   At Streaming Media Connect 2026, leaders from Roku, DAZN, Philo, Intersection Co., and Tavant shared how contextual AI is moving from theory to production, powering real-time decisions across millions of creatives, screens, and audiences.   A few realities stood out: • AI is no longer an enhancement, it’s the backbone of modern ad operations • Context is evolving beyond content → into tone, sentiment, and environment • The real challenge isn’t models, it’s making systems work together at scale As highlighted in the discussion, contextual advertising is no longer a tactic, it’s becoming a core operational capability.   We’ve captured these insights (and what it takes to make them work in production) in our latest article.   👉 Read more: https://lnkd.in/gNBXyeUz   #ContextualAI #AdTech #Streaming #CTV #AIinMedia #DigitalAdvertising #Tavant