Post by Tasneem Dalal

I’m back with my weekly CPG scroll and last week the summer launches did not disappoint 👇☀️ HOPWTR x good girl snacks dropped a Pickle Lemonade and I am not even surprised anymore. Pickle everything is having its moment and this collab is perfectly timed for summer! Sazerac Company launched three new RTD cocktail brands nationally! Lovebug Hard Cream Soda, Endless Afternoon Whiskey Lemonade and Buckhorn Whiskey Lemonade. Three bets at once heading into summer. Jams named Pat McAfee as co-owner in his first ever food and beverage venture. Clean frozen PB&J with 10g of protein, no seed oils, already in Walmart and Target. Eggo launched two zero sugar waffles, a first for Kellogg Company in the frozen breakfast aisle. The sugar reduction wave has officially reached Sunday morning breakfast and I think it was only a matter of time! Are any of these making it into your summer rotation? #CPGRecap #ConsumerBrands #MRX