Post by Taro Koki

Just published FULLSEND Issue #004. 115 million followers. A $100M acquisition offer turned down. OEM design work for Volkswagen Group. An auction platform that launched with $100M in consignments on day one. Most people in the automotive community still debate whether Supercar Blondie is a "real" car person. That's really not the point. @Alex Hirschi and @Nik Hirschi are building a media company — with a design studio, a commerce arm, a London office, and TV development in the pipeline. The follower count is just the distribution channel. This week's issue breaks down the full SB Media Group business model, their deal file, and what brands and agencies are still getting wrong about how to think about their platform.