Post by Target

Food and Beverage: Powering the Target Run Food and beverage is Target’s No. 1 traffic driver — and it’s becoming even more important in this next chapter of our growth. It’s how we drive trips, deepen loyalty and give busy families more reasons to choose us again and again.  In the video above, SVP John Conlin shares how we’re leading with merchandising authority to elevate both our assortment and the way guests experience food at Target. We’re leaning into what makes our approach uniquely us: a more differentiated mix with nearly 50% more newness, more emerging brands, bold flavor innovation and an expanded focus on wellness. That includes more “better for you” choices like protein‑forward items and organics alongside the owned brands guests already know and love. We’re also rethinking how guests shop our stores. That means expanding space for fresh and floral, celebrating bakery and reimagining areas like snacks and dry grocery to spark discovery every trip. Backed by a stronger, more integrated supply chain, food and beverage is set up to unlock meaningful growth and deliver an experience guests can’t find anywhere else.  #TeamTarget #FoodandBeverage #Merchandising #Growth

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