Post by Tarek Z.

This week, I joined our partner sales team in Cairo to support and further align on our broader EMEA partner growth vision and program. The visit provided a valuable opportunity to align around our new partner program, exchange perspectives, and reinforce our commitment to supporting partners in Egypt to grow both digitally and commercially. With a packed agenda and a wide range of topics, we held open, honest, and at times challenging discussions, covering what is working well, the progress we’ve made, and where there is still room to improve. I genuinely valued the level of frankness, which reflected strong trust and a real willingness to learn and evolve together. It was also a meaningful opportunity to strengthen relationships and recognise the energy, ambition, and focus that continue to drive our collaboration forward. A big thank you to the team Haitham Hamdy ibrahim saleh Mostafa Abdel-Mawla Bakry Mohamed Sherief Mohamed Salhein Shan Mathew Thomas for the warm hospitality and thoughtful discussions. Excited for what’s ahead.