Post by Tanguy Maimbourg

Football fans 🤝 crypto traders Different worlds. Same belief: We're all gonna make it. For our latest work with Bitvavo, proud partner of the KNVB since 2022, we took WAGMI, crypto's ultimate rally cry, and dropped it straight into Dutch football culture. Because if there's one thing Dutch fans and crypto traders have in common, it's an irrational level of optimism and the commitment to back it all the way. Created by our team at LePub | Amsterdam, the campaign the campaign turns WAGMI into the unofficial anthem for the Dutch national team, brought to life by Jonna Fraser and $hirak. Two artists from different backgrounds, driven by the same mindset: Someday, we’re gonna make it. Built on Jonna’s story and powered by the energy $hirak brings so effortlessly, it follows the Dutch team from arrivals to training grounds to the biggest stages and stadiums. 📍 June 3: first live performance at De Kuip, ahead of the national team’s farewell match. 🎬 June 4: official music video drops, directed by Camille Boumans, a cinematic love letter to Dutch football, internet culture, and the local pitches where belief starts. Watch it here: https://lnkd.in/dY6_bSua ⛪ June 6: the WAGMI Shrine lands at Mercatorplein, Amsterdam. A place for believers, doubters, football romantics and eternal optimists to come together, share the WAGMI spirit, and get their hands on some very decent merch. We’re all just getting started! WAGMI 🇳🇱 Always with my partner in crime, Anna Freire. Kika Douglas Castroviejo Sandrine Le Goff Grace O'Brien Sam Rowlands Mathilde Grenod Karen Carr Karen Ballenden Alejandro Gutiérrez Daniel Vázquez Seoane Amistad Artiz Elise Hagedoorn Carine van der Heijden Diana Agudelo Puck Gerritse Silvia Gardumi Joost Haartsen Diederik van Middelkoop Milad Hosseingholikhan Amp.Amsterdam // The Sonic Branding Company 100Percent #WAGMI #Bitvavo #KNVB #LePub #DutchFootball #CreativeCulture #Advertising

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