Post by Tamzin Kerslake

“Passion is the only currency that matters” – Charlie Copsey Yesterday, I braved the summer scorcher and headed across town for MAD//FEST. Fuelled on the range of slushies, fruit pops and ice cream handed out to keep us cool, the collection of creatives and marketeers in the space was the exact connection that MAD//Fest wanted to remind us of: Human Touch remains unrivalled. In a landscape of isolated, impersonal and GenAI content, it’s the passion, the connection and finding the moment of ritual that matters the most to people - it’s safe to say that MAD//Fest will be becoming part of my ritual moving forward. (Not pictured, the unfortunate ‘socks and sandals’ combo to save my poor feet)