Post by Taboola

"Trust is a publisher's greatest asset. It's the food, water and oxygen of their business." That's how our CEO Adam Singolda put it during Cannes Lions this year, in conversation with Campaign. His take: as AI makes information abundant, people spend less time evaluating every claim and rely more on the brands they already trust. Publisher-driven chat experiences win over mainstream GenAI search, and the difference is the human, editorial touch. Publishers who lean into that, real relationships, personalized experiences, direct audience connections, are the ones positioned to win. It's also the thinking behind DeeperDive, our Gen AI answer engine that lives directly on publisher sites and uses their own content to answer reader questions in real time. It's already seeing nearly 7 million monthly active users and 10 million+ questions a month, all while keeping readers on the publisher's own site rather than sending them elsewhere. Read the full interview: https://lnkd.in/e_5AbpbG With Vinita Bhatia, Campaign India, Campaign US