Post by Taboola

🌈 When brands make you feel truly represented rather than just "marketed to," it sticks with you. Dominic Addison, Benefits & Payroll Advisor EMEA at Taboola, looks back at the McCain Foods "We Are Family" campaign and how it proved that seeing yourself in the ordinary moments is what matters most. For Dominic, it's a reflection of the same authenticity he brings to work each day where he can be himself without having to put on armour. Watch as Dominic shares why McCain Foods is such a great example of a brand getting it right. #TaboolaLife

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