Post by Taboola

Name: Readers are asking questions. The publishers who capitalize on their editorial trust and meet reader
Uploaded: 2026-06-04T10:05:04.886Z
Channel: Taboola
Description: Readers are asking questions. The publishers who capitalize on their editorial trust and meet readers where their habits are heading will be the ones who define what the open web looks like next. A

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Readers are asking questions. The publishers who capitalize on their editorial trust and meet readers where their habits are heading will be the ones who define what the open web looks like next. At the WAN-IFRA World News Media Congress in Marseille, Jason Iliou, Regional Publisher Director EMEA at Taboola, and Philippa Jenkins, Publishing Director at Independent Media took the stage to discuss how conversational AI is reshaping the news publisher landscape. At the heart of the session: DeeperDive, Taboola's AI Answer Engine built for the open web. While the broader AI landscape is dominated by large general-purpose engines reaching hundreds of millions of users monthly, DeeperDive is purpose-built for publishers, designed to keep high-intent readers on-site, deepen engagement, and create new revenue from existing inventory. Publishers built the trust. Now they can own the conversation too. https://lnkd.in/gxuKZDJb

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