Post by Taboola

Our CEO Adam Singolda sat down with Kristen Scholer at the NYSE Speakers' Corner during POSSIBLE 2026 to talk about what changes when publishers give readers a way to ask questions, not just scroll. DeeperDive, Taboola's AI Answer Engine, lets readers ask anything in their own language, then surfaces the articles worth reading next. As a result, there is a 10, 15, 20% chance a reader goes deeper into a story they would have otherwise left. Publishers have seen a 21% CTR from DeeperDive answers back to articles. The industry is engaged and seeing results. The question now is where AI monetization goes next. Watch the full conversation https://lnkd.in/eHj7FyUH

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