Post by Tabea Pauli

Today, exactly two months ago, was the launch of the #NeueKlasse – marking a new era for the BMW Group. And for me? Also a milestone – the biggest campaign of my career so far. Together with Alexander Mankel, I had the chance to orchestrate and execute the social media campaign across Instagram, YouTube, Facebook, and LinkedIn. 24 days of content and twice the usual traffic on the BMW Group channels – what a project!🤩 If I take one thing from this campaign, it’s that perseverance is essential, great partners make all the difference, and teamwork is everything. So here’s a huge thank you: to everyone who supported us, shared advice, and worked alongside me – and of course to the BMW Group, not only for the trust but also for the truly amazing feedback 🙏   #BMWGroup #LOBECO #BMWiX3 __ Nils Petereit Chiara Gherzi Carl-Alexander Kirchner Nadja Horn Eckhard Wannieck Kristina Hummel Florian Bracht Sebastian Iffert Carsten Jamrow Lorenz Beringer