Post by Syngenta Group

Not every counterfeit product looks fake. Some can look nearly identical to the real thing, making them difficult to spot and creating real risks for farmers who depend on quality seeds and crop protection products. Counterfeit agricultural products can impact crop performance, waste investment, and undermine confidence across the agricultural value chain. They also contribute to illicit trade networks that threaten innovation and food security. That's why we work with authorities, investigators, industry partners, and customers around the world to identify, trace, and help stop counterfeit activity. Through collaboration, expertise, and increasingly advanced technologies, including AI-powered tools, we're strengthening our ability to detect suspicious activity and support investigations. Every counterfeit product removed from the market helps protect farmers, innovation, and the future of agriculture. On this World Anti-Counterfeiting Day, we're reaffirming our commitment to helping farmers access the genuine, high-quality solutions they rely on. Learn more: https://lnkd.in/dmH-4T7g #WorldAntiCounterfeitingDay #FightFakeAgri #FoodSecurity