Post by Synamedia

As the industry gathers in Cannes next week, one thing is clear: the future of TV advertising depends on making Addressable TV easier to buy, manage, and optimise.   To compete for digital budgets and attract new advertisers, broadcasters and operators need: • Unified audiences across broadcast and streaming • Common decisioning across demand sources • Greater automation and AI-driven optimization • Simpler, more scalable campaign management   In this interview for The Media Leader UK, Guy Southam shares why platformisation is becoming essential to unlocking the full potential of Addressable TV and helping TV compete more effectively for advertising spend. https://lnkd.in/eZ_YYQYT