Post by Symrise AG

We are proud to announce that Michael B. Friede our President Scent & Care and Member of the Executive Board, officially joined the The International Fragrance Association (IFRA) Board yesterday. This significant appointment underscores Symrise's strong commitment to fostering a safe, sustainable, and innovative future for the global fragrance industry. Michael's extensive international management experience and broad market knowledge will be invaluable in advancing IFRA's mission and upholding science-based standards that secure customer trust.   #Symrise #IFRA #GlobalFragranceIndustry https://lnkd.in/dSiWBstK