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š”š§ššžš«š¬š­ššš§šš¢š§š  š”šØš° š­šØš®š«š¢š¬š­š¬ šÆš¢š¬š¢š­ š‚ššš¦š›šØšš¢šš. Known for its French colonial architecture, riverside charm, and rich cultural heritage, Battambang province is one of Cambodia's most popular destinations for both domestic and international travelers. Yet, as competition among destinations across Southeast Asia grows, encouraging visitors to stay longer remains one of Battambang's biggest tourism challenges. Through the š’š¤š¢š„š„š¬ šƒšžšÆšžš„šØš©š¦šžš§š­ šš«šØš š«ššš¦š¦šž (š’šƒš), Swisscontact, in partnership with the šššš­š­ššš¦š›ššš§š  šš«šØšÆš¢š§šœš¢ššš„ šƒšžš©ššš«š­š¦šžš§š­ šØšŸ š“šØš®š«š¢š¬š¦, carried out a š’š­š«ššš­šžš š¢šœ š•š¢š¬š¢š­šØš« š…š„šØš° š€š§ššš„š²š¬š¢š¬ to better understand visitor travel patterns, identify the factors influencing the length of their stay, and uncover opportunities to enhance the destination experience. šŸŽ„ š–ššš­šœš” š­š”šž šÆš¢ššžšØ as Christian Pallmer, Independent Tourism Consultant, explains the process of the Strategic Visitor Flow analysis in Battambang Province. #WeCreateOpportunities

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