Post by Swiss Business Hub Brazil

🇨🇭 ENGINEERED TO OUTRUN 🇧🇷 "We enable a more sustainable and resource-efficient future with our technology leadership in electrification and automation" Luciano Nassif, Country Holding Officer ABB Brazil. Voilà - sharp & nice! ON THE RIGHT PLANET. IN THE RIGHT COUNTRY. AT THE RIGHT MOMENT. The purpose of Swiss ABB could not have a better fit with the key megatrends: 🌎 Address the basic needs of mother Earth to remain our wonderful host 🔋 Address the aspiration of Brazil to achieve net zero as the first G-20 country 🏭 Address the desire of the Brazilian industry and agriculture to increase productivity in a sustainable fashion The ABB business areas address these megatrends: ⚡ Electrification 🤖 Automation 🚀 Motion Present in Brazil since 1912, ABB Brazil employs a workforce of 1.600, operates two manufacturing plants as well as a R&D unit in Brazil. Local-for-local. ABB is also leading by example in Brazil: 🪴 100% renewable energy at ABB HQ and manufacturing sites 🪴 1.5% waste sent to landfill only 🪴 0.0% waste sent to landfill from the Sorocaba plant 🪴 Electrical car policy implemented 🪴 540 trees planted in Sorocaba And then, there is the Motion Circularity Project: ⚙️ Enable circularity through retrofit modernization ⚙️ Take-back programs ⚙️ Replace obsolete, low-efficiency equipment with high-efficiency ABB solutions The value for the customer? 💰 Reductions in energy consumption 💰Reductions in CO2 emissions 💰Lower total cost of ownership (TCO) 💰Meet your ESG and sustainability targets Thank you Luciano Nassif for receiving the Consul General of Switzerland Peter Hafner, the Swissmem delegation, headed by Martin Hirzel (Chairman), Stefan Brupbacher and Michael Koller as well as Hans Andreas Aebi, the head of the Swiss Business Hub. Wishing ABB Brazil continuous success and good realizations The EFTA Mercosur Free Trade Agreement is vital to accelerate the energy transition as it will reduce the cost of innovative next-generation technology from Switzerland. Access to more sustainable technologies in the industry and agriculture sectors at a lower cost is vital for Brazil as high interest rates slow down investments. The world needs metals, proteins and renewable energy (think biofuel from biomass) from Brazil. Who else can feed 1B people? Wonder how to participate in Brazil's energy transition? Reach out to the Swiss Business Hub Brazil for good advice. We show you where to play and how to win. And what it takes. Hence, you get clarity to transform your ambitions to clear objectives and take informed decisions. We do this together with a network of trusted local experts. You can ask us anything.