Post by Sustainable Global Impact

From innovation policy in three continents, we return to the MENA region, where Reine Metlej, owner of RMC Lebanon has built and sustained a business in one of the world's most challenging entrepreneurial environments. Reine is an owner, senior businesswoman, and sustainability consultant advising high-growth ventures, governments, and institutions across the Middle East. A Forbes 30 Under 30 Middle East awardee, she works at the intersection of strategy, sustainability, and systemic transformation, supporting leaders in building scalable, impact-driven models. Through her work across accelerators, national initiatives, and large-scale sustainability projects, Reine bridges policy and implementation, helping design and scale competitive, future-ready models with measurable impact. The Challenge Across the contexts Reine worked in, waste management systems were underdeveloped, with resources lost instead of utilised. At the same time, startups and MSMEs lacked clear strategic direction. Both challenges reflected not a lack of effort, but a lack of structured, context-specific approaches. The Strategic Approach Through RMC, Reine developed an integrated consultancy model combining waste-to-resource systems with strategic capacity building. Delivered across multiple countries, it has generated 500+ hours of consultancy and training, improved practices, stronger business strategies, and sustained partnerships. Reine’s Strategic Voice – Understand your context & analyse problem before applying solutions – Act early, progress comes from testing, learning and adjusting – Build strategic clarity before scaling solutions, clarity in decision-making is the foundation that contributes to sustainability

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