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𝗦𝗵𝗶𝗻𝘆. 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲. 𝗡𝗼 𝘁𝗿𝗮𝗱𝗲-𝗼𝗳𝗳𝘀. For years, brands have faced an uncomfortable choice: stunning metallic packaging, or packaging that can actually be recycled. As the Packaging and Packaging Waste Regulation (PPWR) moves closer to reality, that choice is becoming harder to ignore. 𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂 𝗱𝗶𝗱 𝗻𝗼𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲? Metallic effects have long been seen as a challenge for Near-Infrared (NIR) sorting systems, the technology that makes modern recycling work. If sorting systems cannot correctly identify the packaging material, it ends up in the wrong stream. For brands investing in premium aesthetics, that is a real problem. 𝗧𝗵𝗮𝘁 𝗶𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘁𝗵𝗲 𝗴𝗮𝗽 𝘄𝗲 𝘀𝗲𝘁 𝗼𝘂𝘁 𝘁𝗼 𝗰𝗹𝗼𝘀𝗲. What you see in this video is not just beautiful packaging. It is packaging that works, in the recycling system as much as on the shelf. Our pearlescent pigments 𝗕𝗶𝗳𝗹𝗮𝗶𝗿® and 𝗜𝗿𝗶𝗼𝗱𝗶𝗻® deliver the rich, 𝗺𝗲𝘁𝗮𝗹𝗹𝗶𝗰-𝗹𝗶𝗸𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝘀 that make 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁, 𝘄𝗵𝗶𝗹𝗲 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝗳𝘂𝗹𝗹𝘆 𝗰𝗼𝗺𝗽𝗮𝘁𝗶𝗯𝗹𝗲 𝘄𝗶𝘁𝗵 𝗡𝗜𝗥 𝗱𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻. Their semi-transparent behavior in the NIR range means sorting systems can do their job accurately, keeping materials in the right recycling stream. 𝗔𝗻𝗱 𝘄𝗲 𝗱𝗶𝗱 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘀𝗮𝘆 𝗶𝘁. 𝗪𝗲 𝗽𝗿𝗼𝘃𝗲𝗱 𝗶𝘁. ✅ Premium metallic effects ✅ NIR-detectable printed packaging ✅ Independently validated by the NTCP Institute ✅ Supporting compliance with future PPWR requirements The transition to circular packaging does not have to come at the expense of design. 𝗪𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗶𝗴𝗺𝗲𝗻𝘁 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗵𝗮𝘃𝗲 𝗯𝗼𝘁𝗵. This is what going beyond effects really means. More details and direct access to our experts in the first comment. #BeyondEffects #PioneeringSince1959 #CircularEconomy #PackagingInnovation #Sustainability

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