Post by Susanne Wiid

Listen to our latest transformation podcast with CEO, Niels Ulrich Duedahl and CFO, Anders Aakaer Jensen. We discuss how the new Group Operating Model will improve collaboration, reduce complexity, and help Danish Crown operate as one company. Transformation succeeds when people understand both what is changing and why. We recently shared that Danish Crown is moving to a new Group Operating Model as part of our shift from a conglomerate to an integrated company. The new operating model will simplify the organisation through clearer accountability and more efficient ways of working. As communicators, our role is to create clarity during change. Change on this scale naturally raises questions and uncertainty, and our role is to help colleagues understand the direction and rationale behind the decisions. We also play an important role in supporting our people leaders as they lead their teams through change and in enabling effective line communication throughout the organisation. The podcast was developed primarily for our employees, but if you are interested in how Danish Crown is approaching organisational transformation and large-scale change, you are welcome to listen.