Post by Susana Martín García

𝐇𝐨𝐰? Perhaps many great ideas begin with that simple question. For me, it started with: “𝐇𝐨𝐰 𝐜𝐚𝐧 𝐈 𝐦𝐚𝐤𝐞 𝐭𝐡𝐢𝐬 𝐡𝐚𝐩𝐩𝐞𝐧?” And immediately after came: “𝐖𝐡𝐨 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐦𝐞 𝐛𝐫𝐢𝐧𝐠 𝐢𝐭 𝐭𝐨 𝐥𝐢𝐟𝐞? 𝐖𝐡𝐨 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐦𝐲 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐢𝐧 𝐜𝐫𝐢𝐦𝐞?”😉 Today I’m sharing a few behind-the-scenes glimpses of a campaign that will soon see the light of day. What has truly fascinated me throughout this journey is 𝐭𝐡𝐞 𝐭𝐚𝐥𝐞𝐧𝐭, 𝐞𝐧𝐞𝐫𝐠𝐲, 𝐚𝐧𝐝 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫 of my colleagues—watching a bold, slightly crazy idea evolve into something we can all call our own. This experience has reminded me once again of the true differentiator that remains intact now in the new GF culture and that was already part of our DNA at Uponor: 𝐨𝐮𝐫 𝐩𝐞𝐨𝐩𝐥𝐞. Thank you Torben Kehl, Katrin Schulz, Sergio García, Sergio Garzón Liébana, Juan Solís, Emma Heilmann, Julia Zösch; Jürgen Faulhaber for being part of this adventure. Georg Fischer #ExcellenceInFlow