Post by Superside

We brought a mic to Cannes to ask one question: what's the future of creative? The answers ranged wide: authentic connection, hyper-personalization, human-led storytelling and more. But across all of them, the same throughline: everyone's betting on the human part. We couldn't stop there, so we put the question to 211 enterprise creative and marketing leaders. 97% say the creative role will look fundamentally different within five years. What AI takes over, what stays human, and why taste is becoming your team's most valuable skill: it's all in our new report, Frictionless Future 👉 https://lnkd.in/eEamh6Ui

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