Post by Superside

We asked the future of creative what the future of creative is. Literally. We put the question to students at Cannes. Their answer? Human connection. In-person experiences. A return to analog. As one put it, their generation isn't going against AI, they're leaning into the human experience around it. The generation that grew up online is choosing face-to-face. That's telling. And it's exactly what 211 creative leaders told us in our new report, Frictionless Future: the human edge is what everyone's betting on, from students to CMOs 👉 https://lnkd.in/eJTzx4Hd

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