Post by Superside

Coachella 2026, aka Bieberchella, just closed its doors. $200M in revenue. 250,000 attendees. Karol G making history as the first Latina headliner. Justin Bieber commanding $10M for two nights. And Sabrina Carpenter turning the main stage into a runway, with none other than Madonna making a surprise appearance. But behind the record numbers, a real question is forming: when a festival generates $200M, sells VIP packages at $5,000 a pop, and every attendee feels like a content deliverable, is it still a music festival? Or the world's most expensive brand activation? Maybe a bit of both. Swipe for our take, and the lessons brands can actually use👇