Post by Superside

"AI transformation" usually gets framed as replacing people. This one was about backing them. Mekanism didn't want to hand creativity to a machine, they needed help giving their creatives better tools while keeping the human IP firmly human. So Superside stepped in and helped them build an in-house AI studio, equipped with the strategy and governance to make adoption stick (85–90% of the agency, for the record). See how we made it happen 👇

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