Post by Sunrise

What do a bobble hula girl and a rubber duck have in common? They are the stars of yallo’s new summer campaign and represent AI-driven creativity at Sunrise’s flanker brands. The yallo commercials were produced almost entirely using artificial intelligence – from the characters and scenery to the visual execution. Only the on-screen and voice-over narration was provided by real people. 👉 The result: a campaign that was created quickly and efficiently, visually striking, and clearly focused on performance and reach. The campaign demonstrates how we consistently embrace new technologies across our flanker brands – not only in our products, but also in the way we manage our brands and communicate our offers. At the same time, it reinforces yallo’s positioning as the smart choice for price-conscious, digitally savvy customers looking for straightforward offers that cover their essential communication needs. The bobble hula girl and the rubber duck will likely be making many more appearances this summer 😉. And one final tip: if you are looking to give your holiday budget a little boost, recommending yallo might help. Learn more here: https://lnkd.in/ecuehSxv

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