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A booth visitor takes a free pen. Then forgets your company by lunchtime. Booth traffic is easy. Recall is hard. The gap between the two is where most trade show budgets quietly fail. We picked 20 giveaway ideas that work for the second goal, not the first. Selected for what makes a visitor walk back to your booth on day two, or scan the QR code in their hotel room that evening. Useful before the next trade show sourcing meeting. https://lnkd.in/e3FWTj7g

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