Post by Sunday Natural

Getting ready for agentic commerce means enabling growth today while preparing for tomorrow. ✨ Last week, our team, represented by Lise, Daniela and Garazi, attended the 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 (𝐂𝐒𝐒) 𝐌𝐮𝐧𝐢𝐜𝐡 𝐅𝐨𝐫𝐮𝐦 to connect with industry peers and explore the latest AI-powered developments shaping the future of e-commerce. The event offered valuable insights into how brands can best leverage Google product feeds and campaign optimization strategies while adapting to rapid shifts such as AI Overviews, AI Mode and agentic commerce, alongside continuously evolving user behaviour. It was also a great opportunity to meet our Google Shopping Account Manager, Michał Michalak, in person and exchange perspectives on the opportunities ahead. Plenty of inspiration, great conversations and new ideas to bring back to the team. 🚀