Post by Summit Group

Retail growth today is no longer just about winning shelf space — it’s about winning everywhere your customer shops.   One of the biggest shifts we’re seeing at Walmart — and hearing consistently in our merchant conversations — is the continued blending of: ✔️ In-store ✔️ Marketplace ✔️ Pickup & delivery ✔️ Social discovery ✔️ Search-driven shopping behavior   Consumers no longer think in channels — they simply expect convenience, speed, and consistency. That means brands can’t approach Walmart with a “store-first” mindset anymore.   The brands gaining momentum today are: 👉 Building strong Marketplace foundations 👉 Investing in digital content early 👉 Creating omnichannel assortments 👉 Using online performance to expand retail footprint   In many ways, Marketplace has become the new proving ground for retail expansion. The future of retail growth belongs to brands that connect the entire ecosystem — not just the shelf.   📩 Is your brand building for where Walmart is headed next?   #Walmart #RetailStrategy #Omnichannel #CPG #Marketplace #Ecommerce #TeamSummit