Post by Südzucker

Fruit jam & beet sugar – a perfect match. 🍓 What makes a partnership in food production? For us, it starts with a shared understanding of quality. Together with Simmler GmbH + Co. KG, we combine fruit expertise and sugar know-how to create products that meet consistent expectations – from ingredient to shelf. As part of our collaboration, we jointly developed a leporello featured on Simmler’s jam jars, providing insights into sugar beet and its quality of ingredients for consumers. As Christoph Schaaf, Sales & Marketing Leader at Simmler, puts it: “When partners with a similar understanding of quality align their communication, it creates orientation for consumers and clarity around the brand.” This partnership shows how aligned values and transparent cooperation can support strong brands in the market. 👉 Discover more about our collaboration with Simmler, Link in comments