Post by Subtropic Studios

Name: Last fall, we partnered with Snap Inc. and Dairy Queen Canada to turn maple leaves into unique scann
Uploaded: 2026-03-26T21:12:48.454Z
Channel: Subtropic Studios
Description: Last fall, we partnered with Snap Inc. and Dairy Queen Canada to turn maple leaves into unique scannable digital coupons. Using Snap’s AR Scan tech, Snapchatters could point their camera at real leave

5,008 followers

Last fall, we partnered with Snap Inc. and Dairy Queen Canada to turn maple leaves into unique scannable digital coupons. Using Snap’s AR Scan tech, Snapchatters could point their camera at real leaves and unlock rewards. The result: 2.5M+ Snapchatters engaged with the Lens, with an average playtime of 10+ seconds, significantly outperforming Snap Canada AR benchmarks. Shoutout to all of the incredible partners: Dairy Queen, Snap Inc., Publicis Canada, and dentsu. Full success story 🔗 in the comments

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