Post by Subrata Kumar Guchhait

🚨STRENGTHENING INTELLECTUAL PROPERTY ENFORCEMENT THROUGH PRODUCT IDENTIFICATION TRAINING 😊Another milestone achieved in strengthening intellectual property enforcement.👇 🙂Glad to share that the first training program of 2026 on product identification to protect the intellectual property rights of brand owners was successfully conducted last month in February'2026 for government authorities. The initiative aimed to enhance awareness and strengthen enforcement capabilities in identifying genuine products and combating the circulation of counterfeit goods in the marketplace. The training program was conducted as part of ongoing initiatives by #REACT to support enforcement authorities in strengthening product identification capabilities and protecting the intellectual property rights of brand owners. 🛡️📦 This program represents an important step in continuing capacity-building efforts to support enforcement agencies in safeguarding legitimate trade and protecting the rights of brand owners. Such training initiatives play a vital role in improving knowledge, strengthening coordination, and equipping authorities💪 with practical tools to address the growing challenges of counterfeit products in the market. The training focused on equipping enforcement authorities with practical knowledge and skills to identify authentic products, detect counterfeit goods, and understand the operational and legal aspects of intellectual property rights protection. Through interactive discussions, case studies, and practical demonstrations, participants explored key indicators of genuine products and effective verification techniques that can support field-level inspections and enforcement actions. 🔍⚖️ The entire event was individually organized and coordinated, with valuable support and cooperation from our team and the officers of Indian Customs. Customs officials' active participation, insights, and commitment to protecting intellectual property rights played a significant role in making the training program successful. 🤝 😊Looking forward to continuing such collaborative initiatives that strengthen enforcement awareness, protect brand owners’ rights, and promote a transparent and trustworthy marketplace. 🌍 #IntellectualProperty #IPRProtection #BrandProtection #AntiCounterfeiting #Enforcement #CapacityBuilding #TrainingProgram #MarketIntegrity #ipr #product #brand #rightholder #brandowners