Post by STUDIO 11:40

We'll be honest: most of our work is about making products look their best. Aesthetic, intentional, brand-first. But every now and then, a project comes along that means something more. This was one of them. AI-generated imagery has flooded the industry, yet it consistently fails to represent amputees accurately. Prosthetics misplaced. Results false. And still, everyone calls it the new standard. PRESENCE is changing that, in collaboration with long-time partner Ottobock. We were brought in to produce it, and we said yes without hesitation. Three days. Two countries. Individuals who opened their lives to the camera and showed us what everyday life as an amputee genuinely looks like. We don't use the word 'meaningful' lightly. But we left this one inspired in a way that's hard to put into words. Thanks to everyone who made this project possible: Lucas Schneider, Malte Bülskämper, Lukas Rohde, Felix Aaron, Konstantin Mazov, Nina Kobia, MAKE MAMI PROUD, Kraatz Studios GmbH, LUX ARTISTS LTD., Philipp Schneider Special thanks to Davide Morana & Bebe Vio.

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