Post by Student Motorsport

The Business of Motorsport: Commercial Activity Award Spotlight Day 4 of our countdown to the BRSCC Awards Evening on 6th December focuses on the business backbone of the Student Motorsport Competition: the Commercial Activity Award. This award recognises the success achieved by teams in securing partnerships, sponsorships, and external support, showcasing a strong commitment to the financial sustainability and business side of motorsport. Why Commercial Acumen is Crucial: Securing external funding alleviates the strain on educational resources and is a clear indicator of professional readiness. Teams must effectively communicate their value and build fruitful, long-term relationships with industry partners. What We Look For: Our judges look beyond just money secured. They assess innovative approaches, evidence of gained support and returns for partners, and partnerships that have enhanced team capabilities or made activities more economical. This requires cross-departmental efforts and strong strategic thinking. Past Winners Showcase: 🏆 2024 Winner: City College Norwich 🏆 2023 Winner: Barracksport 🏆 2022 Winner: West Suffolk College Which team demonstrated the sharpest commercial strategy this year? We find out on 6th December! Photo: Bernice Bradly of Bernice Bradley Photography #StudentMotorsportAwards #CommercialActivity #Sponsorship #MotorsportBusiness #BRSCCAwards #WorkReadiness #StudentLed #SMoCompetition