Post by Streetvox

Milan gets tentacled: 𝙄𝙘𝙝𝙣𝙪𝙨𝙖 and 𝙎𝙖𝙧𝙙𝙤𝙢𝙪𝙩𝙤 take over Ripa di Porta Ticinese 🐙🎨 From June 1st to June 15th, Streetvox is proud to give voice to Ichnusa’s latest campaign - an impactful call to action against glass littering, signed by LePub and brought to life with art. The star? A 𝟣𝟨𝟢 𝘴𝘲𝘮 𝘮𝘢𝘹𝘪 𝘣𝘪𝘭𝘭𝘣𝘰𝘢𝘳𝘥 transformed into a mural by Sardinian street artist Andrea D'Ascanio, aka Sardomuto. The piece, titled 𝘗𝘰𝘭𝘱𝘰 𝘢 𝘳𝘦𝘯𝘥𝘦𝘳𝘦, depicts a giant octopus wrapping discarded bottles in its tentacles, with a message as raw as it is necessary: “Se deve finire così, non beveteci nemmeno.” This isn’t just advertising. It’s urban awareness. It’s culture on the street. It’s a brand using OOH to spark reflection exactly where people live the city - day and night. We captured the whole process: from painting the canvas in the warehouse to the final touches by the artist once it was up. A story you don’t just see - you feel. Hit play on the making-of video to discover how every image tells a story -and how a maxi billboard becomes a voice that echoes through the city. #Ichnusa #Streetvox #OOH #maxiaffissioni #RipaDiPortaTicinese #Milano #OutOfHome #Sardomuto #campagnesociali #arteurbana #LePub #glassrecycling #affissionidautore

Video Content