Post by Strategyzer

Google AdWords didn't win because the technology was unbeatable. It won because the value proposition was. Self-serve. Pay only for results. Up and running in minutes. That's a value proposition you could fit on the back of a business card. And it built one of the most profitable products in history. Most value propositions never get there. They drift into feature lists, hedged claims, and language that could belong to any competitor. Tomorrow, Alexander Osterwalder, Tendayi Viki and Carol (Rueckert) Hill go live with a collection of breakthrough value propositions, from AdWords to recent market winners. You'll see what makes them work and how to apply the same thinking to your own. 60 minutes. Live. Free Register here: https://lnkd.in/ecC2jZRy