Post by Strategyzer

Most teams design value propositions from the inside out. They start with what they built. Then they look for customers who might want it. That's backwards. The companies that win start with what customers actually need, what they're willing to pay for, and what makes them switch. Then they design around that. Sounds obvious. Almost nobody does it well. Alexander Osterwalder's new Applied Masterclass teaches you how to design and validate value propositions grounded in real customer evidence, not internal assumptions. If your organisation or team lacks customer centricity, this can help you fix it in weeks, not months. You'll work on your own challenge, solo or as a team, whether it's a new product, a tired offer, or a go-to-market strategy that isn't landing. Watch Alexander Osterwalder explain the approach below 👇 What you get: → 18h of applied training (live + async) → AI-assisted experiments and tools → Team pricing available for shared alignment → 1-year Strategyzer platform access Early bird: 1,099€ (saves 100€). Ends March 31. Link in comments

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