Post by Strategy&

Are you still selling machines – or already performance? Over 66% of revenue in German machinery still comes from product sales. Digital and anything-as-a-service models account for just 1% to 4%. Yet, these are exactly the models that deliver what customers actually want: availability, efficiency, and results – not assets on their balance sheet. The future is therefore operations, ecosystems, and performance. Our "How we make" study – based on ~200 executive perspectives – lays out where the growth fields are and what it takes to get there. 👉 Read the full study here: https://lnkd.in/dhxwamsd