Post by Strategy&

AI offers a $50bn opportunity in additional operating profits for European consumer goods companies. But the question is whether European consumer goods companies will move fast enough to capture it or risk being left behind. While many consumer goods companies already scale successful pilots, large-scale AI investment and implementation is required to fully embed AI into operations, and to seize the AI opportunity. Our latest report lays out how: https://lnkd.in/ePrqD7eT