Post by Strategic

The reptilian brain has three rules for anything you write: don't bore me, don't confuse me, don't scare me. Break any one and the reader is gone before their rational brain even weighs in. In a new piece for Strategic, Rhea Wessel (founder, The Institute for Thought Leadership) names the most insidious of the three: boring doesn't feel dangerous. It gets published, shared politely, and quietly forgotten. And that's almost always what happens when the framing of an idea gets outsourced to AI. The piece draws a sharp line: using AI to develop an idea is a legitimate creative partnership. Using AI to find the idea in the first place is an abdication, and readers feel the difference even when they can't name it. An AI working from "white space analysis" or "counterintuitive angles" is still pulling from the same body of existing knowledge as everyone else. It cannot know what's been nagging at you since 6 a.m., or what a client said last week that stopped you cold. The piece's central discipline: the question isn't what should be interesting to your industry. It's what is actually pulling at your attention right now, the thing you keep circling back to. That's where original writing starts. AI's job comes after, stress-testing the idea once you've found it, not handing it to you in the first place. Full piece here: https://lnkd.in/dUXFw396 What's the last piece of content you read that clearly skipped the framing step?