Post by Strategic

Relationship capital is part of an intangible asset pool worth an estimated $97-100 trillion globally. Most organizations have no real read on how much of it they actually hold. In a new piece for Strategic, Massimo Moriconi (President, ICCO) makes a point worth sitting with: every crisis eventually reduces to one question. Who is willing to collaborate? Not who's contractually obligated to. Who actually shows up. Clients stay loyal or shop around. Partners support recovery efforts or protect their own interests first. Employees stay committed or disengage. The piece's core argument: that outcome is decided long before the crisis starts, by the relationships built when nothing was on fire. Relationship capital functions as insurance you can only buy in advance. One section worth debating: the piece points to NPS and eNPS as ways to measure relationship strength. Worth asking whether those scores capture what people are willing to say in a survey, or whether they'd actually go to bat for an organization when it costs them something. That gap between "satisfied" and "loyal" is exactly where most measurement frameworks lose the signal. Full piece here: https://lnkd.in/drU8aSzs Where does your organization draw the line between a satisfied stakeholder and a loyal one? International Communications Consultancy Organisation