Post by Storylane

Name: How are GTM teams buying software in 2026? According to Maria Dolores Garcia Gambin, CMO at Sutherl
Uploaded: 2026-06-17T14:40:07.522Z
Channel: Storylane
Description: How are GTM teams buying software in 2026? According to Maria Dolores Garcia Gambin, CMO at Sutherland, the most helpful resource while evaluating tools is short-format content that can quickly mirro

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How are GTM teams buying software in 2026? According to Maria Dolores Garcia Gambin, CMO at Sutherland, the most helpful resource while evaluating tools is short-format content that can quickly mirror her pain points. And when she’s already in the sales cycle, she wants assets like playbooks and POVs because they explain how a company can solve the specific challenges she cares about. Here more from her here👇

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