Post by Storylane

Estefania Alonso Murdoch’s demo helped Cascade get a 40% CTA click rate and 200+ hours of demo engagement. That’s why she’s our Storylaner of the week! Here’s a lil’ backstory: Cascade wanted to make onboarding smoother for users and help prospects understand the platform faster. So Estefania created an interactive demo that gave users a fully populated instance of Cascade before they even entered the actual product. The demo helped users see the value upfront, gave sales a stronger follow-up asset after calls, and made it easier for prospects to explore the platform with their teams. The result: ✦ 40% CTA click rate ✦ 200+ hours spent engaging with the demo ✦ A smoother path from sign-up to product understanding Catch the full case study here: https://lnkd.in/gMcWPzuz